How international is Anuga 2025, and which countries lead exhibitor participation?
Anuga 2025 sets a new benchmark for global reach: 94% of its visitors come from abroad, confirming the show’s outstanding internationality and buyer relevance. On the exhibitor side, the largest national contingents are from Italy, Spain, China, Germany, France, Greece, the Netherlands, Poland, Turkey and the United States of America (USA), delivering unparalleled opportunities for cross-border sourcing and partnerships across every food category.
In total, 174 group stands from 78 countries will present their portfolios – alone the five biggest pavilions from Istanbul, China, Italy, Spain and the USA span up to 6,000 square metres of space.
“Anuga is far more than just a trade fair – it is a marketplace, a source of inspiration and a pacesetter for the global food industry. The leading minds of the industry meet up to present innovations and discuss tomorrow’s trends in Cologne. As such, the future of food becomes visible here – and at the same time negotiable,” said Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.
Furthermore, with its revised hall structure, Anuga 2025 is creating a better overview and greater proximity between related segments. Segments that are closely related in terms of content are being bundled closer together. In this way, the newly created Anuga Alternatives will be located in Hall 1 in future – with direct access to the biggest section of the trade fair, Anuga Fine Food, which traditionally extends over several halls. At the same time, the sections of Anuga Meat are now spatially consolidated in Halls 6, 7 and 9.
New trade fair and innovations
Innovations from all over the globe are under focus again. The focus of the new trade Fair Anuga Alternatives lies on plant-based and cell-cultivated products. Beyond this, the Anuga Trend Zone stage that conveys current market data, the Anuga taste Innovation Show featuring the top innovations of Anuga 2025 and a surface showcasing over 100 start-ups make up the Boulevard of Innovations as a hotspot for food trends and investments.
The event and congress programme comprises of many highlights:
- The Halal Forum in cooperation with the Islamic Chamber for Halal Services under the title “Halal Food: A Global Gateway to Growth”.
- The Anuga Horizon Stage with panel discussions, best practices on artificial intelligences, the circular economy and sustainability.
- The International Frozen Food Conference (with IFFN and GCCA) as well as celebrations for 70 years of frozen food in Germany.
- Professional Food Service Forum DEHOGA with impulses for the out-of-home market.
Korea presents itself as the partner country
The partner country, Korea, is a special highlight of Anuga 2025. Under the motto “Flavour meets Trends”, over 100 exhibitors will present one of the most dynamic food nations in the world.
Korea impresses with a unique combination between tradition and innovation:
- Traditional cuisine with fermented specialities like kimchi, soy sauces or gochujang that have long since been setting global food trends.
- Modern food tech solutions from the section of alternative proteins, smart farming and digital supply chains.
- A strong export industry that makes Korea a driving force of the global food industry.
Beyond this, the partner country programme also encompasses cultural events, cooking shows and tastings that turn visiting the fair into a special experience for the trade audience. The presence will be enhanced by delegations from the world of politics and business, which underlines the international significance of Korea as an innovation and trade partner. “With Korea as our partner country, we have won over a food nation that connects tradition and high tech like no other. This presence will not only offer the entire industry enjoyment, but also inspiration,” explained Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.
Anuga, a global economic power
In addition to industry decision-makers, high-ranking politicians are awaited, including the German Minister for Agriculture, Food and Domestic Affairs, Alois Rainer, as well as representatives of the Korean Government, including the Minister for Agriculture, Nutrition and Rural Affairs, Miryung Song. Ambassadors from among others the USA, Brazil, Italy and Greece have also confirmed their attendance.
Additionally, the Anuga network is growing worldwide: With nine satellite events among others in Brazil, China, India, Japan, Thailand and most recently in Italy and Spain, alongside Anuga in Cologne the portfolio comprises of around 16,000 exhibitors and 400,000 trade visitors.
