You can immediately sense the buzz at “Echoes of Beauty”, the event that leads OMAS Tecnosistemi into an entirely new season alongside IMA. Founded in the 1980s on the intuition of Savino Giudici, the Lombardy-based company has built its reputation on tailor-made filling and capping lines for cosmetics, make-up and personal-care products. With the Bologna-based processing and packaging group acquiring a majority stake, the Cerro Maggiore company is poised to become the center of a one-of-a-kind hub in the sector, a synergy that promises even more flexible, integrated and sustainable solutions for global beauty brands.

by N. S.

The Skincare and Makeup Hub Detail. (Photo: IMA)
The chance to witness the scope of this alliance firsthand came with “Echoes of Beauty”, two days that turned into an international crossroads for brands, manufacturers, raw-material and packaging suppliers, formulators and distributors. Through conferences, workshops, live demonstrations and round-table discussions, the message rang out loud and clear: tomorrow’s beauty will be born from Italian technologies capable of blending flexibility, sustainability and a digital vision.

From workshop to connected factory: a single hub for personal care

**Savino Giudici, CEO of OMAS Tecnosistemi. (photo: IMA)**

When Savino Giudici recounts the genesis of OMAS, his words flow with pride: “In 1973 my father Luigi opened a small mechanical workshop. I decided to go further, designing machines that could change format in just a few minutes and keep pace with the frenetic evolution of cosmetics.”

With IMA’s entry, that tailor-made approach now meshes with a global network of expertise in secondary packaging, Industry 4.0 automation and worldwide service. “Customers ask us for a turnkey line,” explains Savino Giudici, CEO of OMAS Tecnosistemi.

“Today we can deliver it, starting from the formulation with customized solutions for fully automatic filling and capping lines for the cosmetics, make-up, personal-care and pharmaceutical sectors. The OMAS Tecnosistemi range is very broad, covering everything from product preparation and handling to filling, capping and labelling, and it also includes the secondary-packaging section of a complete line right up to the pallet.”

Strolling through the departments, it is clear why the marriage feels so natural: islands dedicated to dosing perfumes, creams or mascara communicate with IMA-branded cartoners, stretch-wrappers and palletizers, all orchestrated by a common software that records consumption, tracks batches and enables remote assistance.

A forty-five-metre catwalk: productivity and flexibility in a single line

The highlight of the visit is a 45-metre line for fragrances in 30 to 100 ml bottles that glide through the production process to final packaging. It is not just a question of speed – over fifty pieces per minute – but of smoothness: the switch from a limited edition of 10,000 bottles to a format change for a 200,000-unit run is extremely quick. The credit goes to preset digital recipes, automated dosing heads and a single godet-based adjustment that streamlines transitions between different batches.

The impression is less of a factory and more of a large laboratory where robots, AR headsets and simulation tools coexist with the artisanal tradition of Italian perfumery.

Echoes of Beauty: a cosmetics innovation hub
If the filling line fascinates with its engineering aesthetics, the “Echoes of Beauty” event surrounding it reveals the ambition to build industrial culture. OMAS and IMA are not content merely to showcase machines: they want to listen, capture needs and anticipate solutions. This may be the most interesting novelty – a “hub” that transcends the event to become a recurring think-tank.

Flexibility and sustainability: two sides of the same coin

**The perfume filling and sealing line. (photo: IMA)**

One need not be an engineer to understand that the complexity of this industry stems not only from product chemistry but from the rate at which collections, materials and environmental regulations change. Savino Giudici sums it up with an example: “Today a brand wants a recycled-glass bottle, tomorrow it will move to another material, and the day after that it will change again. Our job is to support cosmetic production without letting new ideas mean long line stoppages.” The answer plays out on three fronts: high-efficiency motors to cut energy use, adjustable kinematics for rapid format changes and software that reduces the operator’s learning curve.

Energy issues are joined by footprint concerns: the new partnership with IMA makes it possible to optimize end-of-line logistics, grouping functions into smaller spaces, shortening transport paths and reducing consumption.

Creativity and technology: beauty speaks italian

**A detail of the Turbomix CX-10. (photo: IMA)**

At the end of the event, one conviction remains: Italy still occupies a special place on the global personal-care map – not only for the creativity of the finished product, but for a manufacturing ability to adapt, innovate and collaborate. By combining their experience, OMAS Tecnosistemi and IMA are shaping an industrial model that looks far ahead: complete, intelligent and sustainable lines ready to serve both a start-up make-up brand and a multinational beauty giant.

The “Echoes of Beauty” resonating from Cerro Maggiore remind us that behind every perfume bottle or cream tube lies a wealth of mechanical, digital and human know-how. And, once again, that wealth speaks Italian.