Symrise announces the launch of its new Food & Beverage lab and office in Beijing. The company has invested €1.5 million in the facility in order to best service the dynamic and quickly expanding customer base in the area. The location will improve market presence in the North of China, client proximity, and R&D capabilities.
The country’s diverse and evolving tastes, driven by a rising middle class and increasing urbanization, lead to stronger demand for beverages, dairy, culinary, and snacks. By expanding its presence in China, particularly with the new facility in Beijing, Symrise can perfectly cater to local preferences and swiftly respond to market trends.
The 800 sqm facility in Beijing covers 250 sqm of office space and 400 sqm of advanced laboratory areas as well as 150 sqm administration rooms. The labs include specialized zones for beverage and dairy creation, application, savory creation as well as snacks and seasonings, each equipped with dedicated workstations and evaluation rooms. This state-of-the-art setup enables Symrise to develop products tailored to the market. It can also provide comprehensive and swift support to customers in the region, ensuring timely and efficient service.
A key market for food and beverage applications
“China represents a crucial market for Symrise due to its dynamic and rapidly growing consumer base in food & beverage applications. As a logical consequence we have expanded our Beijing site to significantly enhance our R&D capabilities,” said Walter Ribeiro, Global President, Food & Beverage at Symrise. “With a focus on customer proximity and technical excellence, this facility will serve as a vital hub for innovation and customer collaboration. The facility also adds further resources to the company’s main lab in Shanghai, ensuring continuous support and resource optimization. It offers an improved working environment for the team, with modern amenities and a design that balances flexibility, efficiency, and local cultural elements.
This strategic positioning enhances our ability to innovate and introduce new products tailored to Chinese consumers,” adds Robert Marti, VP North Asia, Food & Beverage at Symrise. “It also strengthens our engagements with local food and beverage producers. As we continue to develop and optimize our offerings, both our customers and consumers will benefit from a broader range of high-quality products, leading to increased satisfaction and loyalty in this key region.”
The Beijing office and lab underscore Symrise’s commitment to innovation, customer intimacy, and market expansion. With additional hires of technical experts, the company sees itself well-positioned to drive growth and deliver superior products across various categories. Symrise anticipates this facility will enhance its current offerings and open market opportunities, solidifying its presence in the Northern China and beyond.
