UPM Raflatac has just introduced the label industry’s first paper face material constructed from recycled label materials. Now available in the Americas market, the new solution can help any sustainability-minded converter or brand embrace the circular economy without sacrificing performance.
UPM Raflatac SmartCircle™ label materials enable recyclability of packaging and promotes the circular economy by offering solutions that keep the materials in use for as long as possible.
(video: UPM Rafratac)
Close the loop with UPM Raflatac Americas’s new solution from recycled paper label materials
This last solution in labeling offers the same high standards of print quality and high-speed converting as compared to UPM Raflatac’s standard offering. It features up to 30 percent post-consumer waste (PCW) containing recycled label backing, unbeaten anywhere in the pressure sensitive label industry.
This labeling solution is the sustainable circular alternative to the linear economy. With Label-to-Label products, UPM Raflatac is returning waste back to the label market as a high quality semi-gloss face well-suited to a wide range of end uses.
The paper label face stock from PCW containing label fiber
The label liners are collected via the RafCycle by UPM Raflatac service and through other industry initiatives.
Next, they are de-siliconized and converted to raw PCW, and then UPM Raflatac’s raw materials supplier makes new paper label face stock from PCW containing recycled label fiber.
Finally, UPM Raflatac turns this label face stock into the last Label to Label product, creating a truly closed-loop solution.
“Our customers and brand owners have been asking for more sustainable paper label materials, and we’re please to offer the industry’s first and only solution that incorporates PCW from label liner,” says Scott Conrad, Segment Manager, Prime Business, Paper Laminates, UPM Raflatac, Americas.
“UPM Raflatac’s Label to Label is an easy way for converters and their customers to get the same high-quality materials they expect from us while at the same time embracing circular solutions and reducing the amount of virgin materials needed to produce label materials.”
Info about UPM Raflatac
UPM Raflatac is leading in sustainable labeling through innovative self-adhesive label materials and services. UPM Raflatac offers high-quality paper and film label stock for branding and promotion, informational labels, and labels with functionality. Operating with a global network of factories, distribution terminals and sales offices. The company employees around 3,000 people and made sales of EUR 1.6 billion (USD 1.8 billion) in 2019. UPM Raflatac is part of UPM.
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