What began as a consumer trend has become a stable presence on retail shelves. By combining distinctive flavours, popping bubbles and on-the-go convenience, OMG Bubble Tea offers a fun and accessible drinking experience, supported by a packaging format designed for visibility, practicality and modern retail distribution.
To support its growing retail presence, the Lithuanian company now uses Greiner Packaging’s K3® cardboard-plastic cup for its 250 ml Bubble Tea products. While K3® is widely recognised in categories such as dairy products and desserts, the project shows how the solution can also meet the requirements of ready-to-drink and on-the-go beverage applications. Since summer last year, its 250 ml Bubble Tea products have been sold across Europe and, increasingly, in the United States.
As OMG Bubble Tea continued to expand its presence on retail shelves, the company needed a cup solution that could be integrated into its established packaging and production concept. In the cooperation with Greiner Packaging, the focus was therefore on adapting the K3® cup to OMG Bubble Tea’s specific requirements. Through close collaboration, the teams worked together to ensure a smooth integration into the existing packaging setup while maintaining the intended consumer experience.
“This project shows how important flexibility is when an existing packaging concept needs to be transferred to a new cup solution. Together with OMG Bubble Tea, we adapted our K3® cup to their specific requirements and supported a smooth integration into their established setup.” Eliška Bednaříková, Sales Manager at Greiner PackagingThe project demonstrates how Greiner Packaging works alongside customers to adapt packaging solutions to individual product, brand and process requirements. At the same time, the K3® cup provides the product protection and quality standards required for a ready-to-drink beverage, supporting OMG Bubble Tea’s growth across Europe and the United States.
