For both packaging converters and brand owners, Billerud’s launch of its strong coated white top kraftliners will enable significant improvements in sustainability and cost efficiency with the packaging materials.
Excellent printability for the strong liners for the packaging converters reducing the carbon footprint
“Strong liners with excellent printability don’t need to be thick and heavy. With 100% virgin fibers and a multi-layer construction, Billerud´s coated liners are so strong that packaging converters can use a lighter base weight which means better packaging performance and runnability at lower costs. This improves their resource efficiency and reduces their carbon footprint throughout the value chain,” says Rolf Gustafsson, Senior Director Product Management Containerboard at Billerud.
The Pure Supreme and the Pure Decor by Billerud
The Pure Coated Liner portfolio consists of:
- Pure Supreme: a double-coated white top kraftliner for litho-laminated packaging, suitable for high quality prints as well as effects like lacquer, foil and embossing;
- Pure Decor: a light-coated white top kraftliner with a smooth surface suited for high quality pre- and post-print flexo- and digital print applications.
From strong virgin fibers sourced from responsible forestry for premium consumer good brands
The paper’s exceptional strength and stiffness allows for lighter paper grades and ensures a final result with improved print quality and reduced washboarding. As a result, converters no longer have to compromise between print quality, sustainability benefits and packaging performance with the packaging materials.
“We only use strong virgin fibers sourced from responsible forestry. This enables us to offer our customers robust and clean boxes which improve brand image and generate performant packaging with reduced product waste. A necessity for today’s premium consumer goods brands,” says Rolf Gustafsson.
