In its tire manufacturing, Continental is putting more and more emphasis on recycled and renewable resources. The tire manufacturer anticipates a rise of two to three percentage points in 2025, despite the fact that the share of these materials averaged 26 percent in 2024. Continental plans to increase the percentage of recycled and renewable materials used in tire manufacture to over 40% by 2030, all the while upholding its high performance and safety standards.
Carbon black and silica play a crucial role in this transformation because, alongside rubber, they make up a large proportion of the raw materials in tire production. Both are fillers that make the rubber, for example in the tire tread, resistant and are also responsible for essential tire quality characteristics such as grip and braking performance.
From recycled or renewable sources

Continental obtains both materials in proportion from recycled or renewable sources in order to reduce resource consumption. Silica, a filler required to achieve optimal grip and reduced rolling resistance, can be obtained from rice husks instead of quartz sand. The husks are an agricultural by-product from the production of risotto rice, for example. For the raw material carbon black, Continental relies on three innovative processes.
- Firstly, carbon black can be produced from bio-based alternatives such as tall oil, a waste product from the paper industry, instead of crude oil.
- Secondly, it can be produced from recycled raw materials such as pyrolysis oil from end-of-life tires.
- Thirdly, a particularly efficient pyrolysis process enables the recovery of carbon black directly from end-of-life tires.
“Innovation and sustainability go hand in hand at Continental. Using silica from the ashes of rice husks in our tires shows that we are breaking completely new ground – without compromising on safety, quality or performance,” says Jorge Almeida, head of Sustainability at Continental Tires.
Silica: a more sustainable raw material from the ashes of rice husk
Bio-based and recovered carbon black for more sustainable tire production

Carbon black offers great potential on the path to more sustainable tires. Accounting for up to 20 percent of the total weight of a passenger car tire, it is one of the key fillers used in tire production. It is essential for the strength of the rubber and therefore responsible for the durability of the tires. Around a dozen different types of carbon black from suppliers such as Orion Engineered Carbons and Tokai Carbon are used by Continental during tire production.
For example, different carbon black is used for the stability of a tire’s sidewall than for the rubber compound of the tread, which requires special strength due to the forces acting on it while driving. One solution is the use of bio-based carbon blacks, which are derived from organic oil rather than crude oil. These so-called sustainable carbon blacks can be produced from bio-based raw materials like for example tall oil. Another process relies on recycled raw materials. For instance, more sustainable carbon black can be obtained from recycled pyrolysis oil derived from end-of-life tires. This carbon black can be used as an alternative to fossil oil. In both cases, Continental uses the mass balance approach. This approach replaces a defined proportion of fossil raw materials with bio-oils or recycled pyrolysis oil. These alternative materials are allocated to the end product on the balance sheet, eliminating the need to adapt existing production processes.
In addition, Continental has joined forces with Pyrum Innovations, a specialist in the reprocessing of end-of-life tires using thermolysis technology, to further optimize and expand the recycling of end-of-life tires through pyrolysis. This process extracts the carbon black from the end-of-life tires and prepares it for reuse in new tire production. So far, the recovered carbon black – a mixture of various types – has been used by Continental in the production of forklift tires. Continental and Pyrum Innovations are currently working on new processes to make the recycled carbon black usable for further tire applications in accordance with the relevant performance and safety requirements.





