ABB is partnering with Pure Harvest Smart Farms, a Middle Eastern startup that is setting the standard for sustainable smart farms, and is supplying the hardware and digital infrastructure for its control of energy resources. Growing pesticide-free, fresh fruits and veggies all year round in the region’s harsh climate, Pure Harvest is a pioneer in sustainable agriculture.
Sustainable operation for food production in the Arabian Gulf
Pure Harvest partners with Saudi Arabia’s National Agricultural Development Company (NADEC) to build and operate farms that enable sustainable, resilient food production in the Arabian Gulf. Pure Harvest constructs the hosting infrastructure for smart farms that provide crops with optimal, pesticide-free growing conditions: the right levels of light, water, ventilation, CO2, temperature and nutrients. The business model for the sustainable operation of these controlled environments requires 24-7 operation with full remote visibility of energy resources, assets and electrical system behavior.
Pure Harvest Vice President for Growth, Majed Halawi, said: “We strive to use the most efficient technologies in our smart farms, using natural lighting and IoT-enabled climate control to manage our energy. As the leaders in digitalization and energy efficiency and with expert local support, ABB was the natural choice for this project. ABB Ability Energy Manager provides real-time understanding of our energy consumption and identifies optimization opportunities.”
The energy management and the resource efficiency are now fundamental
Energy efficiency is essential for smart farm sustainability. Pure Harvest uses the ABB Ability™ Energy Manager to help optimize its IoT-enabled climate and ensure the greenhouses operate continuously and cost-efficiently. Energy Manager monitors the complete spectrum of energy consumption and electrical distribution assets on the farm, including HVAC and pumps, to maintain efficiency and availability for a healthy harvest.
ABB Electrification Smart Power President Giampiero Frisio said: “Whether you are a start-up or an industrial giant, energy management and resource efficiency is now fundamental. Putting ABB’s energy hardware and digital infrastructure in place gives customers the standardized energy data and reporting that multi-site operations need to ensure they are sustainable, reliable and cost-efficient.”
ABB SA Electrification Commercial Leader Ahmad Alhussein said: “‘This is a unique project that aligns with Saudi Arabia’s 2030 vision for agriculture and sustainability. We are thrilled that ABB has been selected as a trusted partner to provide the digital solution for energy monitoring and optimization.”
