The fruit-filled storage jars and an additional set of wooden tongs are included with the corrugated cardboard packing option.
The Bavarian start-up buah has specialised in freeze-dried fruit since 2015 and sells it via its own online shop. With a clear reference to its name – “buah” means “fruit” in Indonesian – the company relies on sustainable packaging solutions from Thimm who has developed an environmentally friendly product box for the sale of fruit in gift sets. This contains freeze-dried kiwis and sour cherries in reusable glass jars. A pair of wooden tongs is also included to remove the fruit.
A positive experience for the customers when they open the packaging
The two-part corrugated cardboard packaging consists of a folding lid box as an outer box and an inlay. Both components are made of EE-flute and have been designed to fit precisely. The inlay serves both as transport protection and for product presentation, so no additional packaging material is required.
The brown exterior of the boxes is printed in one colour using efficient direct printing. The full-surface colourful interior is the highlight of the packaging and has been produced using the digital printing process. This internal printing not only improves the perception of the products, but also presents the brand buah. This gives customers a positive experience when they open the packaging and also makes it an effective marketing tool for presenting the buah products and brand. After use, the corrugated cardboard boxes can be easily integrated into the recycling process or used by customers as a sustainable storage solution.
The freeze-dried fruits are currently available exclusively from the online shop. Thimm is currently developing a display solution together with buah to support the company’s entry into the bricks-and-mortar retail sector.
Info about Thimm
Thimm is a leading solutions provider for the packaging and distribution of goods. Its sustainable solutions portfolio includes corrugated cardboard transportation and sales packaging, high-quality promotional displays and print products for further industrial processing. Through its innovative, simple and sustainable solutions, Thimm helps its customers to differentiate and individualise themselves in the market. To this end, the family business will use its “Thimm 2030” strategic pathway to anticipate and solve the economic, ecological and social challenges of the future.
Thimm’s aim is to always offer its customers the simplest and best solution. This strong customer focus drives the innovation and the pioneering spirit of the company. There is therefore consistent investment in expanding the company’s market presence as well as in future-oriented technologies for the next generation. Founded in 1949, the family business currently has more than 2,500 employees at 13 sites in Germany, France, Poland, Romania, and the Czech Republic, and generated annual revenue of around EUR 723 million in 2022.
