The exclusive piece will be available through a global charity auction held across nine major international airports and online. All proceeds will be donated to local charity partners, adding a social impact dimension to the initiative.
Alongside the auction, Toblerone is launching a limited-edition Ultimate Gift Box adorned with Swarovski crystals in World Travel Retail locations worldwide. By combining luxury design, gifting, travel retail visibility and charitable purpose, the campaign strengthens Toblerone’s premium positioning and supports Mondelēz International’s ambition to lead in premium chocolate.
Mondelēz International, Inc. announced The Ultimate Gift by its iconic triangular Toblerone brand, featuring the Toblerone Crystal Bar, an exclusive series crafted by Swarovski, renowned for creating the world’s finest crystals. The campaign brings to life a limited series of hand-crafted crystal replicas of the original Toblerone chocolate bar. This marks a new milestone in the chocolate brand’s premium evolution and commitment to innovation.
As premium chocolate continues to grow faster than many other confectionery segments, the Toblerone Crystal Bar crafted by Swarovski elevates the brand into the realm of luxury collectibles and experiential gifting. It’s a natural extension for a brand long synonymous with travel, quality, and art of giving.
The Toblerone Crystal Bar crafted by Swarovski
At the heart of the campaign is the Toblerone Crystal Bar crafted by Swarovski: a rare series of hand-made crystal replicas of the original Toblerone chocolate bar. Each piece is individually numbered, certified, and crafted by Swarovski.
From July 1-31, travelers passing through nine major international airports. Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore, and Zurich, will encounter immersive pop-up experiences celebrating both brands. Travelers will also have the opportunity to bid in person on the Toblerone Crystal Bar crafted by Swarovski.
Each auction is linked to the airport’s own established charity partner, and 100% of the winning bids will be donated to the designated charity at each location. The auction is also open globally online, ensuring participation is not limited to people who are traveling.
“Toblerone has always been more than a chocolate bar, it’s an icon, a symbol of travel, and one of the world’s most recognized gifts,” said Iain Livingston, President, Toblerone & World Travel Retail, Mondelēz International. “The Toblerone Crystal Bar crafted by Swarovski is a natural expression of our commitment to premiumization and reflects our dedication to craft and quality, brought to life through Swarovski’s crystal expertise, creating something truly extraordinary while raising funds for brilliant causes around the world.”
For those interested in taking part of the campaign home immediately, Toblerone is also launching a limited-edition Ultimate Gift Box adorned with Swarovski Crystals, available exclusively at World Travel Retail sites across airports globally from July through September.
