The new carton format supports the company’s efforts to reduce waste while also improving shelf visibility for retailers and everyday practicality for consumers. By combining a more sustainable packaging choice with better usability, the relaunch strengthens the product’s positioning in the fresh prepared foods market.

Reduced food waste with the new carton packaging

“This new carton packaging allows us to enhance the visibility of the range in stores thanks to a larger on‑pack display area,” says Lionel Manivet, Responsible Innovation, Florette France. “We work every day to minimize waste, so we have opted for the foldable Sense cartons, which offer practical advantages while helping to reduce food waste.”

The Florette brand is well known across Europe for its fresh vegetables sourced from its cooperative of member farmers.

The soups relaunch is nationwide across France in 1‑liter Pure‑Pak® Sense cartons, in five varieties: Garden Vegetables Soup, Six Vegetables Soup (25% reduced salt), Red Kuri Squash & Emmental Soup, Green Vegetable Soup, and Pumpkin & Carrot Soup.

Optimizing packaging, preserving quality

Vegetable soup packaging — **Florette swaps plastic bottles for cartons to re-launch tasty vegetable soups. (photo: Elopak)**

For Florette, the launch and switch to cartons are part of its commitment to seeking alternatives to plastic and achieving the goals set out in its Climate Plan, including a 35% reduction in greenhouse gas emissions by 2035 compared to 2019.

“Our teams are always looking for ways to improve packaging and make it more sustainable, while preserving the freshness of our fruits and vegetables,” adds Lionel Manivet. “Square packaging is easier to stack for transport and storage, so there’s less wasted space. That brings cost and fuel savings for our supply chain. Plus, the carton helps protect our vegetables from light, so product quality is protected.”

With this relaunch Florette is showing how carton packaging can support both product presentation and operation efficiency throughout the supply chain. The move also reflects the growing interest in packaging solutions that balance functionality, brand visibility, and product quality protection.