Anufood Brazil 2020: food and beverage industry in São Paulo

Anufood Brazil 2020, the fair for food and beverage industry. The next edition: São Paulo from 9-11 March 2021. (video: Anofood)

Anufood Brazil 2020, the 2nd edition welcomes 80% more exhibitors and reinforces its position as a global platform for new business development in the food and beverage industry.

The exceptional growth in the number of Brazilian and international visitors at the second edition of Anufood Brazil reinforces the exhibitions’ importance for the food and beverage market in South America.

Second international event: increased the presences from more then 31 countries

On 9-11 March, more than 220 exhibiting companies for more then 400 brands showcased their products and negotiated new business with more than 9,000 qualified visitors, coming from all regions of Brazil and 31 countries, like Germany, Saudi Arabia, Argentina, Bolivia, Canada, Chile, Colombia, Ecuador, the United States, Paraguay, Peru and Uruguay, among others.

For the Managing Director of Koelnmesse Brazil, Cassiano Facchinetti, the increased international presence and large number of innovative new projects made the exhibition even more comprehensive and contributed to the success of the event.

“We heavily increased the number of exhibitors compared to the first edition, and the number of visitors exceeded our expectations by far”. The schedule of simultaneous events at the exhibition, organised in partnership with important industry trade associations, included several conferences, guided tours, speaking sessions and activities for VIP buyers. ANUFOOD Brazil was sponsored by Makro Food Service, BRF and the Brazilian Ministry of Agriculture, Livestock and Supply (MAPA).

Food and Beverage event for the Brasilian market is inspired by Anuga 

Organised by the Brazilian subsidiary of Koelnmesse, a global leader in organising exhibitions for the food and beverage industry, Anufood Brazil is inspired by Anuga, the leading food and beverage exhibition in the world. “The concept of Anufood Brazil is unique and successful. It demonstrates the need for an event that exclusively focuses on food and beverages in Brazil, acting as an export platform for companies from Brazil and exploring strategic markets from around the world”, highlights Facchinetti. The exhibition provided exhibitors and visitors with an opportunity to grow and strengthen their businesses in the Brazilian market, as well as with opportunities to export and position their products around the globe.

Anne Schumacher, Vice President Trade Fair Management – Food & Food Technology at Koelnmesse GmbH, also highlighted the success of the event: “The second edition of the event has not only demonstrated the potential of this promising market in South America, Anufood Brazil has also proven that it is exactly the right platform to bring together the international demand with the up-and-coming Brazilian F&B industry at the highest level. With that, it offers a perfect opportunity for globally active companies to benefit from the expected accelerated growth in the region at an early stage. That is what makes Anufood Brazil a trade fair that contributes to the success of our exhibitors and visitors”.

Qualified visitors: retail and food service companies, good exhibitors feedback

Anufood Brazil received national and international qualified visitors, with the presence of leading retail and food service companies, such as Carrefour, Assaí Atacadista, Eataly restaurant, GPA Group, Big Group, St Marche supermarket, Tottus hypermarket, Oregon Foods sac and Oxxo.

Positive feedback from the national and international exhibitors

Exhibitors drew an extremely positive balance of the 2nd edition of Anofood Brazil 2020. One of the fair’s sponsors, Makro Food Service, celebrated the number of visitors at the event. “It is very important to participate in a fair like Anufood, which comes with Koelnmesse’s credentials, the company that organises Anuga, the largest food event in the world. When we were approached by the organisation, we decided to play a leading role as sponsors. The fair far exceeded our expectations. The movement was extremely positive. It was not just a relationship booth, and we generated business from day one”, said Marcelo Abrantes Pinheiro, CEO at Makro Food Service.

Gerson Mantovani, Director at BRF, confirmed the growth of Anufood Brazil in comparison with the first edition. “It is very important to have an Anuga-style fair that can connect all countries in Latin America. I think this year the fair was much better, busier, with a more dynamic agenda and many more productive meetings”.

Ulisses Bambini, Director at Bello Fruit, was able to establish good contacts at the trade fair: “We have already participated in Anuga twice and have been at Anufood since its first edition. We made some deals during the fair and we expect to expand our customer portfolio”.

Vitor Ribeiro do Vale Gomes, Director at Villani Salumi, also evaluated the company’s participation at the trade show as a major success: “Villani is an Italian company that always participates in events like this in Europe. We have already participated in Anuga. Our expectation is to promote the brand and make deals. We in fact found partners here, some supermarkets, hotels and bakeries. It was very good”.

At the German country pavilion, Clemens Wirbel, Trade Fair Division at the German Ministry of Food and Agriculture, also evaluated the organisation’s participation at the trade show as a major success: ”We are here to help German exhibitors explore new markets in South America, especially in Brazil. I can say that they are happy and making good deals. We were here last year, and our pavilion has grown”.

The third edition of Anufood Brazil is scheduled:
São Paulo from 9-11 March 2021.

More info about:

Anufood

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