‘Welcome to New Zealand!’ – New Zealand tea brand Ti Ora. (video: Ti Ora)
Creative packaging solutions from cardboard and corrugated board
Intelligent packaging solutions made from cardboard and refined corrugated board
STI Group develops and manufactures intelligent and creative packaging solutions, primarily made from cardboard and corrugated board with a top-quality finish.
The portfolio includes the development and production of transportation and shipping boxes as well as sales, shelf, gift and luxury packaging, all cost-optimised, innovative and of the highest quality.
POS solutions: creative packaging and presentation
STI Group stands for promotions which increase sales, attract shoppers and support retailers – from logistics displays to interactive in-store theatre and shop-in-shop systems. The materials range from corrugated board and plastic to metal and wood as well as multimedia elements.
Services along the value chain
STI Group delivers integrated solutions for product presentation at the POS – from consulting, planning and conducting the campaign to co-packing and logistics services. The consulting services also include process optimising projects; product and process innovations; and technical advice on packaging. An integrated pre-press, plus separate tool making and print management services, complement the services from STI Group.
TI Ora, STI Group brings Kiwi flavour to the POS
‘Welcome to New Tealand!’ – New Zealand tea brand Ti Ora, from Jacobs Douwe Egberts, injected fresh life into the tea aisle earlier this year with the launch of its pyramid bags, containing original tea blends based on natural New Zealand ingredients.
A must-have feature on the launch POS from STI Group was the iconic Kiwi. The national symbol on these displays, developed for Germany, Spain and the UK, creates an instant link to the far side of the world and clearly differentiates Ti Ora.
Creative packaging and sustainability for the brand: perfect for the target market
Naturalness and sustainability characterise this young brand, and this is also captured in the display design. Creative packaging with its corrugated cardboard structure and clean looks is perfect for the target market.
The launch POS emphasises the pyramid-shaped bags that are a typical indicator of high product quality: they allow the tea to circulate better and the flavour to develop more fully.
This unusual display shape, with its option of two-sided access, helps attract maximum shopper attention and drive trial. Even the Ti Ora packaging itself echoes the pyramid shape.
A trapezoidal bus stop in the main tea aisle further helps to ensure that all shoppers become aware of this new product. Easily slid between two packs of tea, the cute kiwi with its pyramid tea bag then overhang the shelf for maximum shopper disruption.