A major player in the Libyan beverage industry, Libyan United Beverage Bottling Company (LUBBC), is expanding their strategic alliance with SIG. In addition to strengthening SIG’s position in the area, the partnership is expected to expand LUBBC’s production capacity, raise local market volumes, and improve export prospects.
Under this agreement, SIG will deliver four additional filling lines for aseptic carton packs to LUBBC, including a SIG Midi 12 Aseptic, two SIG XSlim 24 Aseptic, and a SIG Mini 24 Aseptic. These filling lines will support LUBBC’s expansion plans and meet the growing demand for safe, high-quality beverages in Libya. The company already has two SIG filling lines for aseptic carton packs in operation and uses them to successfully fill its Safi brand beverages.
Packaging technology for international competitiveness
Hamza Abubrig, CEO of LUBBC, commented: “We are very proud to choose SIG as our trusted partner. SIG is developing the solutions and technologies needed to help ensure access to safe non-carbonated soft drinks (NCSD) and liquid dairy (LD) products for people all over the world. The success of the Safi brand in Libya over the past few months has been remarkable, thanks to the cooperation between the SIG and LUBBC teams. We are excited to build on this partnership and continue our growth journey together.”
This strategic partnership signifies an advancement for LUBBC, driving both local growth and international competitiveness through cutting-edge packaging technology.
Mohamed Eljamal, Libya Country Manager at SIG, added: “This partnership is a key step towards expanding our presence and strengthening our market position in the region. We are delighted seeing more and more customers in Libya growing with our industry-leading solutions.”
