In order to enable businesses in the industry take advantage of the continuous development in eCommerce wine sales, Smurfit Kappa has developed an innovative and environmentally friendly packaging solution that is specifically designed for wine. The innovative approach is certified by Amazon as “Frustration-Free Packaging” (FFP), a first for a generic packaging option that can accommodate various case sizes and wine bottle varieties.
Smurfit Kappa’s wine multi-pack for eCommerce wine packaging sector
The eCommerce wine sector has seen a significant increase in sales since the beginning of the pandemic in 2020. Shopping for wine online has been hailed as the next big consumer trend with market research company Euromonitor reporting a 52% increase in online wine sales between 2019 and 2021.
Smurfit Kappa’s new wine multi-pack consists of a sleek design comprising an outer box and buffers and is robust enough to reach the end consumer in perfect condition no matter how complex the supply chain is.
Frustration-Free Packaging solution for eCommerce wine packaging for Amazon Marketplace
Amazon’s FFP programme was introduced to reduce over-packing, improve the consumer experience and enhance sustainability. Amazon provides sellers with a stringent set of packaging guidelines which they must meet before they can list their products.
Vice President of Innovation and Development at Smurfit Kappa, Arco Berkenbosch, said: “We are delighted to partner with Amazon to deliver another pre-certified Frustration-Free packaging solution. We have used our 15+ years of eCommerce experience to design this solution for the direct-to-consumer wine sector which is continuing to grow at a phenomenal pace. Our 100% recyclable new pack will enable businesses selling wine through Amazon Marketplace to get their products to the end consumer quicker and speed to market is a key differentiator in today’s world.”
Bottle packaging to protect, promote and impress
The Smurfit Kappa’s range of eCommerce packaging for bottles has been designed to bring peace of mind that the fragile products will arrive safely in consumers’ hands.
The ‘eBottle’ portfolio has been developed to show a range of 10 eCommerce packaging solutions for bottles created by our expert designers at Smurfit Kappa.
Each of bottle boxes have different qualities, depending on the needs of the brand and the market. All of the bottle boxes are customisable for diverse bottle shapes and sizes. Ranging from basic but safe to premium boxes, the designs will enhance every brand.
To ensure a safe delivery to the consumer in the challenging eCommerce supply chain, the bottle boxes have all been tested to meet the ISTA 3A standards. This testing and validation has been done in the ISTA certified European Development Centre laboratory.
All their bottle packaging has been designed using the eSmart process to improve all aspects of packaging, from packing and filling to supply chain and consumer experience.
