SimpliSqueeze® provides ultimate user control and convenience with stay-clean, non-drip benefits.
(video: Aptar)
Recently, Aptar and Chacauhaa Brazil, worked hand-in-hand with Chacauhaa’s owner, Clarissa Bajon, to enhance the consumer experience of its popular honey product derived from cocoa harvested in Northeast Brazil by re-packaging Mel de Cacau honey.
SimpliSqueeze flow control valve for Mel de Cacau Honey
“We chose Aptar to be our partner in this project for its expertise in product innovation and its global sustainability commitments which aligns with our brand’s values and aspirations,” says Clarissa Bajon, owner of Chacauhaa Brazil.
Aptar played a significant role in converting the glass with metal lug cap packaging of Mel de Cacau honey to an inverted closure with Aptar’s Lock-Back Partial Lid solution with SimpliSqueeze flow control valve.
This new packaging system added value not only to the consumer experience, as it is easy to use and provides a more hygienic application without the need of utensils, but also created more manufacturing and shipping efficiencies, a win-win for the customer.
Safety and convenience for the inverted packaging solution
“Our company enjoys a great reputation for working with brands of all sizes,” says Aptar Food + Beverage marketing development coordinator in Latin America, Nycollas Cardoso. “Every brand we team up with is an opportunity to revolutionize our markets with packaging innovation that not only helps our customers achieve their targets, but also aims to improve consumers’ lives with packaging solutions that provide safety and convenience.”
Features and benefits of the solution
The SimpliSqueeze® valve technology is recognized throughout the world for its superior dispensing performance. SimpliSqueeze® provides ultimate user control and convenience with stay-clean, non-drip benefits. A technology perfect for inverted packaging and is proven as a perfect solution for sticky products. Kids love the fun aspect while adults appreciate the no-drip, no-spills, no-mess convenience.
