by N. S.
Cama Group is an Italian company that designs and builds automatic and robotic machines for packaging, exporting over 95% of its solutions to the five continents. For the young people, entering Cama meant discovering that very close to home, there is an advanced technological company that speaks every day with international customers, but that continues to invest time and energy to stay close to the young people in the local area.
Production departments open to young talents
The Open Day was structured as a real journey through the departments and offices of the Molteno headquarters. Not just a simple guided tour, but a work–study experience: Cama opened the doors to its departments, to its people and to the skills that lie behind the development of its packaging solutions.
Welcoming the students was Vice President Annalisa Bellante, who underlined how the relationship with young people is an integral part of the company culture. Initiatives like this are created to actively involve young people: at school they prepare innovative projects, which they then present in the company in front of a jury. In this way technical skills, the ability to work in a team, empathy and that healthy competition that helps them grow, inside or outside Cama, emerge.
From study to international markets
The first part of the day began with an overview of the Italian company’s approach to global markets, supported by multicultural international marketing strategies, which are important when working on different continents, led by Commercial Director Alessandro Rocca and Sales Manager Cristian Sala.
For many of the students, it was the moment when theory and practice really came together: what they study in books became concrete when they heard it described by people who use these tools every day in their work.
During the Open Day at Cama Group, the students discovered how, step by step, the commercial strategies of a packaging company that works with very different markets are created. They realized that, beyond the numbers, listening to people, respecting cultural differences and the ability to build long-lasting relationships of trust with customers are essential.
The tour of the production area allowed them to experience first-hand the organisation of the departments and the workflow, following the path of a project from design to research, from quality control to final production with the machines in action. They discovered that behind every packaging line designed for an international customer there is continuous teamwork between different skills in which everyone has a specific role.
From technical to soft skills: what do young people need in the international job market?
The second part of the Open Day took the students even further, with a focus on the American, Asian and Arab markets. Lorenzo Birro, Alessio Borgo and Francesco Riva, managers with expertise in international markets, shared concrete examples, negotiation strategies, cultural differences and different ways of relating to customers.
During the Open Day at Cama Group, a key point emerged for those approaching the world of work: in a global context it is not enough to have good technical skills, which are still necessary. To work with customers and partners from different cultures, you also need cross-cutting skills, the so-called soft skills, such as empathy, preparation, flexibility and the ability to adapt to new situations. It is precisely on these qualities that school and business, together, try to work every day to help young people build their professional future.
The final workshop, with the presentation of the students’ projects and the final award ceremony, closed a morning of work and exchange. For the students it was an opportunity to put themselves to the test in front of experienced managers, present their ideas and receive direct feedback from those who live the reality of business every day. For Cama’s professionals it was an equally important moment to listen to the ideas, questions and expectations of the new generations.
The Cama Group Open Day in Molteno confirmed itself as a real bridge between school and work. It shows how a packaging company that works in international markets can be close to young people. Opening the doors of its departments and offering a career guidance experience that is concrete and at the same time realistic is a highly motivating opportunity for their professional future.
