The new recyclable paper based packaging, made from sustainably sourced paper certified by the Forest Stewardship Council, is locally manufactured and dynamic enough to be printed with either flexographic or gravure technology and finished with a heat- or cold-seal adhesive.
Innovative solution to eliminate more than 360 tons of plastic from Mars Wrigley’ production chain
Mars Wrigley’s new paper packaging will be available in Australian supermarkets and convenience stores from April 2023 and will have the ability to be recycled using traditional curbside recycling bins.
In addition to the new packaging being more sustainable, Amcor tailored the innovative solution to process efficiently along Mars Wrigley’s lines, helping the brand to meet Australia’s 2025 National Packaging Targets by eliminating more than 360 tons of plastic from Mars Wrigley’ production chain, once fully transitioned.
The innovations to meet the end consumer needs
David Tripp, Sales Director, Amcor Australia and New Zealand, said that Amcor is proud to be supporting Mars Wrigley’s sustainability goals, ensuring we are continuing to innovate to meet end-consumer needs.
“The launch of our new AmFiber™ Performance Paper packaging highlights our ability to collaborate with our customers and work with other materials, reaffirming our commitment to ensuring all our packaging is designed to be recyclable, reusable or compostable by 2025.”
Chris Hutton, Research and Development Director Mars Wrigley Australia, said, “The launch of our new paper-based packaging is a significant milestone towards achieving our local and global packaging targets”.
“Amcor has been an incredible partner to work with and they’ve played a pivotal role in getting us to where we are today. Ensuring we created a solution that maintained the quality and freshness of our product, whilst working efficiently with our machinery and technology in the factory, it is also convenient for our consumers to recycle via curbside recycling, leaving positive impact on our environment.”