Canada’s cool climate, fertile soils, and long summer daylight provide optimal conditions for oats and potatoes, resulting in consistent, high-quality crops used in products such as Quaker Oats and Lay’s potato chips.
Now, PepsiCo is building on its regenerative farming efforts with Canadian farmers by working to expand the practices across an additional 240,000 acres of Saskatchewan and Manitoba farmland in Canada by the end of 2025. This will nearly double its footprint to more than 500,000 acres of farmland managed with practices that nurture nature and contribute to the long-term vitality of Canada’s farms.
“PepsiCo is deepening our roots in Canadian agriculture,” says Cara Keating, CEO of PepsiCo Canada. “We’re expanding our regenerative agriculture program by 240,000 acres while supporting the farmers who grow the ingredients behind our most-loved brands. Together, we’re building resilience from the ground up.”
The regenerative journey in Canada
From the oat fields of Saskatchewan and Manitoba to the potato farms across Canada, PepsiCo’s regenerative agriculture journey in Canada is a story of collaboration between farmers, nonprofits, retailers, policymakers and the communities that connect them.
One key organization PepsiCo works with is the South East Research Farm (SERF) in Saskatchewan, a farmer-run research group dedicated to advancing regenerative techniques across Western Canada. SERF works with growers to test and scale practices like cover cropping, intercropping, tillage reduction and improved nitrogen management, which cultivate healthier soil and more resilient harvests.
PepsiCo also works with Agrinova in Quebec and New Brunswick, Co-op Regionale and the Northern Ontario Farm Innovation Alliance (NOFIA) in Northern Ontario, and the Ontario Soil Network in Southern Ontario. These organizations recruit growers, provide agronomic support and host field demonstrations to share what’s working.
Regenerative agriculture prioritizes soil health, biodiversity and efficient resource use, and it is a cornerstone of pep+. With soil degradation, water scarcity and extreme weather intensifying, these efforts are more essential than ever. PepsiCo’s goal is to advance regenerative agriculture, restorative or protective practices across 10 million acres by 2030, and globally, the company has already spread such adoption to more than 3.5 million acres of farmland as of 2024. This latest expansion in Canada marks a major milestone toward PepsiCo’s broader vision.
Through this work, the oats that fill people’s bowls each morning can tell a bigger story: one of innovation, stewardship and resilience growing in Canadian soil.
