The ad, called “Let’s Grab A Beer,” will remind everyone of the meaningful moments that happen when people come together.
(video: Anheuser Busch)
Ball, a leader in cutting-edge, sustainable aluminum beverage packaging, designed the lightweight aluminum cups in response to growing consumer preference for more sustainable products. As the NFL’s official beer sponsor and the presenting sponsor of the Super Bowl LV, Bud Light is also doing its part to make a Better World and support Anheuser-Busch’s ambitious 2025 sustainability goals.
Sustainable way to enjoy the favorite beverage at the Raymond James Stadium
“After sharing the Ball Aluminum Cup™ with guests at last year’s Big Game, we’re excited to build on that success by bringing fans at Raymond James Stadium and at home a more sustainable way to enjoy their favorite beverage this year,” said Sebastian Siethoff, General Manager, Aluminum Cups at Ball. “Events like the Big Game have the global influence and reach to drive real change, and we’re proud to be partnering with Bud Light to raise awareness of aluminum’s recycling and sustainability credentials and help fans do better for the environment.”
“At Anheuser-Busch, we recognize that no one organization can solve today’s sustainability challenges alone, so we’re excited to once again be working with innovative partners to put sustainable solutions in the hands of football fans, even in these unprecedented times,” said Angie Slaughter, Vice President of Sustainability at Anheuser-Busch. “This Super Bowl is different for a number of reasons, but we’re glad to keep the consistency of Bud Light celebrating NFL moments and upholding our company’s commitment to setting a new standard in sustainability and creating a circular green economy in every aspect of our business.”
Sustainable beverage packaging at sports and entertainment venues
During the Big Game, 21,000 of the 16 and 20-ounce aluminum cups will be available in the clubs, suites and general concourse areas of the stadium. Ball and Bud Light will also send 5,400 aluminum cups to the U.S. military. The aluminum cups will also be available for purchase on Amazon for those celebrating at home, and they will soon be widely available to consumers in grocery retailers and mass merchandisers.
The aluminum cups’ availability at this year’s Big Game builds on their success at the Big Game in 2020, when they were part of Hard Rock Stadium’s initiative to phase out 99.4% of single-use plastics that year. The aluminum cups are helping to drive sustainability at sports and entertainment venues globally, including at Ball Arena in Denver, SoFi Stadium in Los Angeles and Emirates Stadium in London.
Infinitely recyclable and economically valuable, aluminum is the most sustainable beverage packaging material, and like aluminum cans, aluminum cups can be easily recycled. In fact, 75 percent of the aluminum ever produced is still in use today. In addition to its sustainability and recycling strengths, the aluminum cup is lightweight, sturdy, cool to the touch and provides an elevated drinking experience. It also can be customized with logos and graphics, as it will be for the Big Game.
Anheuser-Busch: corporate Super Bowl spot, called “Let’s Grab A Beer,”
The ad, called “Let’s Grab A Beer,” will remind everyone of the meaningful moments – big and small – that happen when people come together and how, many times, when we say “Let’s grab a beer” to someone, it’s usually about so much more than just the beer.
“The insight comes straight out of real life as so many people are just longing to be together with their friends and family again,” said Marcel Marcondes, CMO, Anheuser-Busch. “So, while the spot shows many of the brands in our portfolio in different situations, the beer is not the hero of the ad. The people are.”
The ad was created by Wieden+Kennedy. Together with Anheuser-Busch, they chose Oscar-nominated filmmaker David Fincher as Executive Producer because he immediately understood the relevance of the story we wanted to tell and how to bring those intimate moments, shared over a beer, to life. Atticus Ross created the score.