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Tape Back is the fiber-based packaging for e-commerce

One of the top manufacturers of fiber-based packaging, DS Smith, has introduced Tape Back, an innovative approach to packaging design that eliminates away with the requirement for single-use plastic tear strips in e-commerce packaging.

Tape Back minimizes waste and guarantees that providers can supply smooth and sustainable returns by using only one glue strip for two e-commerce shipments.

“DS Smith understands the growing importance of sustainable packaging solutions in today’s e-commerce landscape, specifically as it relates to consumers returning goods,” said Cheryl Holliday, Director, Marketing for North America. “Ensuring the customer experience is always at the forefront of our innovation process, Tape Back is a direct response to the demand for more environmentally friendly and efficient return processes and demonstrates our commitment to creating circular design solutions.”

The reuse of the origina packaging for returns

Tape Back features a convenient return strip that allows consumers to easily reuse the original packaging for returns, minimizing the need for additional materials.

Other product benefits include:

  • Seamless Returns – The easy-to-peel return strip requires less packaging and requires no additional materials to return items.
  • Innovative Design – DS Smith designers have created an innovative solution that removes the need for a single-use plastic tear strip entirely.
  • Enhanced Sustainability – With sustainability driving consumer behavior, Tape Back reduces hidden non–recyclable material and avoids mixing components, making it easy to recycle at home.
  • Improved Functionality – Designed to do more with less the innovative solution reduces waste. It also makes it easier for suppliers to process returns and eliminates the risk of stock being damaged when returned.

Redifining Packaging for a Changing World

The DS Smith “Tape Back” solution simplifies e-commerce packaging. (photo: DS Smith)

True to DS Smith’s ethos of “Redefining Packaging for a Changing World,” Tape Back has undergone optimization to reduce material usage and improve supply chain efficiency. As a result, less silicon tape, hot melt, and the least amount of corrugated board is used, doubling the product’s circular design metric score.

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DS Smith

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DS Smith 2025-02-24
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