The EcoString breadbag is a resource-saving alternative to the traditional breadbag with a clip closure, taking the concept of the EcoString bag for cosmetics a step further.
The drawstring, functional part of package instead of the standard clip closure
Instead of the standard clip closure, the EcoString breadbag is closed by means of a drawstring – a proven concept that has long been used in packaging for cotton wool pads. Schur Flexibles uses an edge trim of the bag for the drawstring, so that the entire package consists of the same, fully recyclable mono PP or PE film.
“For the drawstring we use production waste as a functional part of the package”, explains Michael Martin, Head of R&D Food and Schur Flexibles PackScience Center. “Elimination of the metal or plastic clip saves resources and simplifies our customers’ logistics processes.” This innovative bread package also has benefits for the consumer – handling and disposal are more user friendly than ever.
Smart combination of sustainability and convenience
“Our goal was to develop a bread package with an intelligent combination of sustainability and convenience that also works on existing packaging lines”, Michael Martin adds. Conversion to the EcoString breadbag requires an adaptation to a standard drawstring bag machine at the sealing station. The positive effects on sustainability and handling, however, make the investment absolutely worthwhile.
“This innovative, fully recyclable bread package is a further step toward a future-oriented circular economy for packaging”, says Michael Martin.
Full printability of the bag and drawstring make the new EcoString breadbag an eye-catcher at the POS as well.
Info about Schur Flexibles Group
The Schur Flexibles Group with headquarters in Wiener Neudorf, Austria, specialises in innovative, high-quality and custom-tailored high barrier packaging solutions for foods, aromatic products, hygiene items and pharmaceuticals. With an integrated value chain comprising processes from extrusion, printing and laminating to the production of diverse bags, the Group – established in 2012 – currently reports total turnover of 590 million euros, making it one of the leading European enterprises in the industry.
Schur Flexibles, which employs 2,200 people at 23 highly specialised production plants in Western and Eastern Europe, is held in high esteem as a technology leader in the Group’s field of specialisation. The company purpose – “We are the accelerator of change for a better world through protective packaging solutions” – defines sustainability as the focus of all business activities. In 2020 Schur Flexibles joined the “50 Climate & Sustainability Leaders” initiative, as well as the CEO Action Group for the European Green Deal, established by the World Economic Forum.
