A story that should be shared not only to highlight its beginnings and stages of development, but also as an illustration of creativity and vision.
What is the origin and evolution of LatCub?
The LatCub project began more than 15 years ago in the Alzamora Group‘s R&D department, made up of a team of engineers who constantly research and develop new innovative packaging solutions.
Alzamora Group added new formats and tailored them to the demands of each client from the original LatCub model to the present version, never losing sight of the core characteristics of the original design.
Over the years, Alzamora Group progressed with the structural design until they found its best version, studying different qualities of cardboard and adjusting the tabs to the maximum with the cans, in addition to the angles, the ratios. With the challenge of using the minimum consumption of cardboard and turn it into a fully automated solution.
The tests to guarantee the maximum quality and efficiency of LatCub packaging solutions
In this course, Alzamora Group also carried out resistance tests with external laboratories that allowed us to guarantee the maximum quality and efficiency of LatCub packaging. In addition to flexibility tests, stacking, logistics and palletizing. They also carried out tests with end-users, to evaluate their interactions and the ergonomics of the packaging.
And the final result of all these analyses was excellent. Alzamora Group achieved a sustainable solution that was positively accepted by the final consumer that has improved current packaging rates.
LatCub growth stages
In the following infographic it is possible to see the different stages that LatCub project has had, starting from the first alternative to plastic grouper for beverage cans that has been on the market:
An awarded source of inspiration
LatCub packaging is present in thousands of European supermarkets from years. Large brewing companies worldwide have already opted for this solution, making it a benchmark in the global market.
In addition, LatCub has been recognized in important awards nationally and globally. Among them, Alzamora Group would highlight the award for Best Innovative Packaging from the WorldStar Packaging, the highest distinction worldwide.
All of this highlights the recognition of the innovation and creativity of the Alzamora Group, but even more so, our visionary spirit. That first idea that pushed us to bet on LatCub, thinking of a more respectful future with our planet.
