AB InBev’s GITEC team is pioneering the new tech to revolutionize the beer direct object printing label. For the individuals who believe that the beer bottle is in its prime, the world’s driving brewer, AB InBev, needs to reconsider.
Beer direct object printing to mark the bottle like a tattoo
Utilizing recently created innovation from the Tattoo Alpha Plant in Haasrode, in Leuven, Belgium, AB InBev is attempting to develop from utilizing paper labels on beer bottles to imprinting the marking on the bottle themselves.
“Direct object printing” permits AB InBev to “tattoo” its designs straightforwardly onto its bottle utilizing just ink and varnish that folds over the glass. It is likewise decorated for tactile effect impact.
This new procedure might one be able to day substitute plastic labels and take into account potential natural and monetary advantages.
The first launch in UK with the direct object printing: Beck’s Artist Series is the limited edition
A first release of around 200,000 bottles are being launched in the U.K. as a feature of a limited edition run of Beck’s Artist Series as a team with AB InBev’s Global Innovation and Technology Center (GITEC) and six up and coming artists.
There will be nine unique bottles created as part of the new collection. While the innovation has been tried already in little clusters, this is the first run through the advancement will be utilized in the more extensive mass market.
In the event that fruitful, the innovation could be extended from the U.K. worldwide.
The Global Innovation and Technology Center (GITEC) group accomplices crosswise over AB InBev innovating close by numerous item and process development groups, in addition to packaging innovation.
Farida Bensadoun, one of AB InBev’s Front End Innovation and Material Science Engineers who is working on the future beverage packaging gave a look into her role and responsibilities and being at the forefront of new products. (video: AB InBev)
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