ProSweets 2020 – Packaging: “Function meets Design” special event on the next edition. (video: Koelnmesse)
During the event that will be held during the ProSweets 2020 – Packaging: Function meets Design.
What demands does the packing of sweets and snacks have to satisfy in the year 2020 and beyond?
ProSweets 2020 packaging with less plastic more renewable materials
The focus lies on less plastic, more renewable raw materials, lower packing weight and recyclability. Due to the digitalisation, the theme product information is also taking on a new standing, which is playing an increasingly bigger role at the point of sale.
ProSweets Cologne (2 to 5 February 2020) will introduce solutions for these themes in the scope of the Packaging – “Function meets Design” special event and will offer the opportunity for a professional exchange. In addition to this, specialised lectures will be staged daily at the trade fair in Speakers Corner.
Sustainable Packaging Brain Lab presented by Pacoon
Based on the classic packaging functions, Germany’s leading design agency for sustainable packing concepts, Pacoon, will present proposals and concepts for the future in a “Sustainable Packaging Brain Lab”.
In this way, taking into consideration the guiding principle of sustainability, the basic concepts and the situation in different industries will be presented, that are to make it easier for the packing developers, buyers, marketing specialists and not least the consumers to identify the key aspects of sustainable packing and thus promote the impact at the POS.
“We are delighted to be exhibiting at ProSweets Cologne again this year,” said Peter Désilets, Executive Director of Pacoon GmbH. “With our expertise we not only succeed in developing trends and the top theme sustainability when creating packing, but also the right strategy for more recycling-friendly packing. We are demonstrating here that it is mostly simpler than one imagines and we support all of the respective players with their individual sustainability strategies.“
DeTeMa, focus on digitalisation: interaction between packaging and smartphones
DeTeMa will present opportunities for the interaction between sales packing and the smartphones of the shoppers under the theme “Talking Packaging”– without cumbersome bar codes or QR codes. The digitalisation of packing with technologies capable of interacting that are based on digital codes have the potential to turn packing into multitalents.
The packing thus becomes capable of interacting and provides the customer with further information about the products that is being demanded by more and more consumers.
The Digimarc code: watermark to encrypt the Global Trade Item Number
One approach here is the Digimarc code, a technology developed by the US American company, Digimarc, which invisibly encodes the GTIN and a URL on the image of the packing. It is invisible to the human eye and is attached to the entire packing – a sort of watermark that not only allows the Global Trade Item Number to be encrypted or accelerates the checkout process. It also enables a link to the social media.
The real and digital world simply merge at the point of sale by pointing the camera of a smartphone on any point of the packing. The recipe, nutrients or allergy warnings can be called up together with offers, prize draws or coupons.
The advantages are obvious: although the digital watermark cannot be directly perceived by the human eye, the barcode can be recorded from any direction and digitally detected and read using a reader.
DeTeMa looks back on over 30 years of experience and has executed over 3,000 successful projects in the FMCG industry. This technology will be explained in detail at ProSweets Cologne.
For further information on the PACKAGING – “Function meets Design” special event
Speakers Corner with important topics
In daily sessions, the “Speakers Corner” at Stand G080 in Hall 10.1 will be addressing important topics from the areas of production, processing and packing. All lectures will be held in English.
Throughout the entire duration of the trade fair among others the following lectures will take place on the theme packing:
• 11:00 to 11:30 Talking Packaging, Peter Roßkamp, DeTeMa Executive Director
• 11:30 to 12:00 Sustainable Trends & Visions, Peter Désilets, Pacoon Executive Director
Info about Koelnmesse: global competence in food and foodtec
Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.
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