The Phillies Phanatic working the Giant Food Stores Deli Counter in the offseason.
(video: Giant)
Giant Direct ecommerce fulfillment center is part of the investments that include also two new stores and remodeling for 35 existing stores.
Giant Food Stores plans to invest $114 million over the next 18 months – building on last year’s success of its two new brands Giant Heirloom Market and Giant Direct.
The omni channel fulfillment center: the Giant’s largest
The omni-channel fulfillment center will be Giant’s largest and support its ecommerce brand Giant Direct, which has experienced double-digit growth since its launch last year.
The center will provide more capacity, better distribution and room to grow home delivery and in-store pick-up for online orders.
Giant will partner with Peapod Digital Labs to drive the innovation development for the facility.
Two new stores in Pennsylvania and 35 remodelling stores
Two new stores will be built across Pennsylvania. A fourth Giant Heirloom Market and urban flagship store in Philadelphia have already been announced for completion this year.
The 35 remodelled stores will help to simplify shopping with optimized product assortment, streamlined order pickup, improved merchandise displays and modernized décor.
2019 was a year of unprecedented growth for Giant as it opened 17 new stores and launched two new brands. It was also named Retailer of the Year by Supermarket News.
Giant is a brand of Ahold Delhaize, one of the world’s largest food retail groups, a leader in supermarkets and e-commerce, and a company at the forefront of sustainable retailing. An important family of great local brands serves more than 50 million shoppers each week in the United States, Europe and Indonesia.
