adapa’s SkinFreshTop portfolio raises the bar for packaging high-quality meat cuts. The highly transparent skin films maximise product visibility, improve shelf presentation, and contribute to maintaining freshness. This enables meat processors to make quality clearly visible at the point of sale and to position their offer credibly in the premium segment.
Despite often facing criticism, packaging is indispensable – especially for perishable foods – and fulfils numerous functions. Above all, packaging must protect its contents to preserve the resources used in production. This requires the right barrier properties and the appropriate choice of materials. Packaging must also provide information: nutritional values, disposal instructions, brand identity, taste, and product promises. Beyond graphic design, the packaging itself can convey these messages through its shape and material properties, such as exceptional transparency.
Skin films as a tool for premiumisation
Skin packaging presents meat and fish products in their natural form. The film wraps around the product like a second skin, securing it firmly in place. Thanks to the film’s high contact clarity, key product characteristics – such as structure, cut, or distinctive marbling – remain fully visible to consumers. This ensures an authentic and appealing presentation at the POS and also enables upright placement in the refrigerated display.
Tailored to customer needs – adapa’s comprehensive skin portfolio
Skin applications are highly specific and demanding, requiring particularly high-performance materials. adapa has recently advanced its already broad skin portfolio and expanded it to include the new SkinFreshTop Slim film.
Michael Egbers, Sales Manager DACH at adapa, explains:
“Our goal is to combine product protection, machine compatibility, and POS presentation in the best possible way. With our comprehensive SkinFreshTop portfolio, we can respond to our customers’ individual requirements and offer the right skin film for almost every application.”
SkinFreshTop Slim for flat applications
With SkinFreshTop Slim, adapa expands its skin film range specifically for flat and softer products. The highly transparent, glossy high-barrier film is ideal for fresh boneless meat cuts and processed meat and sausage products with a product height of up to 30 mm. It can be processed reliably on all common tray sealers and thermoforming machines.
The film is available in thicknesses from 80 to 125 µm and can be cut reliably on all standard product carriers. Sealing is dependable both to carriers with PE and PE-peel sealing layers and to monomaterials such as PP or PET.
