There are more opportunities to place brand identity and illustration on the rounded corners of the packaging solution as well as across the entire 360-degree side surface of the packs thanks to the rounded shape of the DS Smith Round Wrap, which shows significant benefits for Carlsberg Poland in terms of branding and design.
A survey conducted by DS Smith and Toluna highlighted that consumers prefer DS Smith Round Wrap as an ‘enhanced wrap around design’ compared to other packaging solutions with ‘stand out on the shelf’ appeal.
The impact of the packaging solution
The DS Smith design team used DS Smith’s unique Circular Design Metrics (CDM) tools to measure the impact of the new packaging solution for Carlsberg Poland. The process involves the use of eight key indicators including carbon footprint, design for reuse, supply chain optimization and materials utilization. The indicators reveal the performance of a packaging design and allow DS Smith design teams to measure its sustainability performance with enhanced accuracy and insight.
Reinier Schlatmann, Regional Managing Director, Packaging Division, East Europe, DS Smith: “We are proud to partner with Carlsberg Poland for a trial launch of the DS Smith Round Wrap. This sustainable packaging innovation was developed using our Circular Design Metrics, offering durability, supply chain advantages and branding opportunities. This is aligned with our company wide commitment to Redefining Packaging for a Changing World and our Now & Next Sustainability strategy and mission as we help our customers to design out waste and move towards a circular economy”.
DS Smith Round Wrap utilizes Arcwise® technology, and Carlsberg Poland is trialing DS Smith Round Wrap for Carlsberg, Garage and Somersby beer product ranges.
